Loucile Jansen van Vuuren

What does your company do?

Get Set Strategy is a fractional CMO consultancy that provides businesses with strategic marketing leadership and implementation services on a part-time basis. We help scaling businesses develop comprehensive marketing strategies with clear KPIs, manage marketing service providers effectively, and achieve measurable ROI through expert guidance without the cost of a full-time CMO.

What is your biggest success?

As a co-founder, entrepreneur and new mother, my biggest success has been creating Get Set Strategy - a business that balances family commitments while advancing my career. The joy of building something from the ground up that serves multiple purposes has been immensely fulfilling. Get Set has enabled me to connect exceptional CMOs with businesses eager to grow and scale. Seeing these partnerships flourish validates our business model and mission. We've created opportunities for marketing executives to work flexibly on projects they love, while businesses access strategic expertise they couldn't otherwise afford. The true success lies in this dual impact: helping professionals find meaningful work arrangements that respect their lifestyle choices, while enabling businesses to implement effective marketing strategies that drive measurable growth. Building a sustainable company that embodies work-life integration while creating tangible value for clients represents my greatest achievement both personally and professionally.

What has been your biggest hurdle?

My biggest hurdle has been establishing credibility in an industry where skepticism runs deep. Marketing often suffers from a reputation problem - businesses have been burned by empty promises, jargon-heavy pitches, and campaigns that delivered clicks but not customers. As the new kid on the block in the fractional CMO space, overcoming this trust deficit has been challenging. Potential clients who desperately need strategic marketing guidance are often the most hesitant, having invested in disappointing marketing solutions before. Building faith in our approach required transparency about our process, clear articulation of measurable outcomes, and evidence of results. We've had to demonstrate that our fractional CMO model isn't just another marketing expense but a strategic investment with demonstrable ROI. This challenge pushed us to refine our value proposition and develop a results-oriented methodology that speaks directly to business growth rather than marketing buzzwords.