Loreley
What does your company do?
Loreley is all about essential oil blends. What started out as research on essential oils for my arthritis pain relief, turned into an income for myself and my husband. Blending organic essential oil not only for arthritis pain now, but also for the busy working mom for office, home and car, kids, and men. I found that so many people are leaning towards a natural non invasive way of life for pain relief, relaxation and especially for daily stresses.
What is your biggest success?
My biggest success to date is without doubt empowering other like minded women be independent. Women over 50 seems to be unemployable, so the distributing and selling Loreley products not only gives them an income, it allows them to feel needed in their community. When Covid happened, and I could no longer sell at markets, I had to find other avenues to grow my business to reach a wider audience. So, the aunties rolled up their sleeves, selling to friends and family, thus also keeping Loreley alive. I feel a real sense of accomplishment knowing that I am making a little difference in their lives. My motto is simply.. I make a little, and you make a little..
What has been your biggest hurdle?
Stock. Not having funds to make enough stock to branch out is real. I am a small one woman company, and not having stock to sell on bigger platforms like Takelot, means that I will stay just a small company. When Covid happened, I had to ditch stock worth over 80k, ALL of my life savings, as the blends has an expiry date. Building again has been so daunting, just about making ends meet. I've only just had a new website designed, and again, it's nearly impossible to stay head above water. Being alone, having to design the labels, do the mixing alone, running around to collect, deliver, sell and still trying to stay abreast of social media advertising, not having enough stock puts so much limitations on my success! To have a cash injection in my business will be the biggest game changer ever!
