The Gyra Movement
What does your company do?
The Gyra Movement is an athleisure brand, that sells activewear.
What is your biggest success?
Our biggest successes have been our rollout, and our activations. This type of activewear isn’t too common in the activewear space, which garnered interest in a lot of women.
What has been your biggest hurdle?
Our biggest hurdle has been finding the right channels to sell our stock other than online, as well as funding to be able to provide additional offerings. The Gyra movement currently imports its stock due to the material and machinery in China, which is more advanced. This space has not been yet penetrated by a black woman and I would like to pioneer that with the right knowledge and tools.
