Marcia Monareng, founder of Millennial Mindset Media, won the 2023 Santam Readers’ Choice Award for her bold, visionary leadership. Through her 100% black female-owned digital agency, she’s creating inclusive spaces for young creatives, tackling youth unemployment and reshaping South Africa’s media landscape.
1. What inspired you to start your own business?
Entrepreneurship runs in my blood. I was raised in a household surrounded by entrepreneurs – my grandmother is a respected community leader, my father owns a car repair business and my mother runs a local kota (sandwich) shop. Having grown up in that environment, I always knew I’d eventually build something of my own. I just imagined it would happen later in life.
After working in the media industry for several years, the COVID-19 pandemic changed everything. I was retrenched, and instead of seeing it as a setback, I saw it as a sign. I used my last paycheque to launch my business. That leap of faith marked the beginning of an incredible journey.
2. How has your business evolved since winning The Readers’ Choice Award?
Being recognised as a Santam Rising Star finalist was a major turning point. It gave my business credibility and opened doors to partnerships and mentorship that would have taken years to access on my own. It also reminded me that the work we’re doing matters –that our creative solutions and storytelling are not only being seen but also celebrated.
Since then, we’ve expanded our services, grown our team and built meaningful collaborations with brands that share our commitment to impact and innovation.
3. What role did mentorship, partnerships or community play in your journey as an entrepreneur?
An essential one. Mentorship helped me navigate the complexities of running a business, especially during those first few months of uncertainty. Partnerships enabled us to scale and serve bigger clients, while community has been our anchor.
The support from fellow entrepreneurs, clients and even our online audience continues to fuel our growth. No business thrives in isolation; mine certainly didn’t.
4. Looking back, what do you wish you’d known when you started your business?
I wish I’d understood the importance of structure from the beginning – financial planning, legal compliance and processes. Creativity launched the business, but structure is what sustains it. I also wish I had trusted myself more. Imposter syndrome can be loud in the early stages, but your ideas and voice deserve space.
5. What advice would you give young female entrepreneurs who are starting out?
Start where you are, with what you have. Don’t wait for the perfect time, as it may never come. Back yourself, ask for help when you need it and don’t be afraid to take up space. Also, learn the business side of things; it’s just as important as your passion.
Most importantly, your journey is valid. Whether you’re starting from a kitchen eKasi (food truck or restaurant) or a university residence room, your story is powerful.
6. What’s next for your business?
We’re working on a few exciting projects, including a new educational media series, and expanding our client base across Africa. We recently moved into new offices, and are also in talks for speaking opportunities at upcoming entrepreneurship and creative industry conferences.
For more info, visit https://millennialmindsetmedia.com/